I wrote 'product TIERS', like Intro/Standard/Suite, not major numbered versions like Live 9 or 10.Ībleton's upgrade model is the same as the vast majority of paid software out there. You are quoting me out-of-context, gluing stuff that was meant as an answer to another user with stuff that was just info about Ableton sales. Maybe they could get more money by giving their loyal users a better deal. I'm still on version 5 of the V Collection bundle. OTOH this discourages many people (Iike me) from upgrading. I'd say that this policy is geared towards getting new people on board. I just think they could have a LOT more business.Įxcept that if you upgrade since version 1 you'd have paid looooooads more for the same product than a newcomer. And they put most of their software development efforts into features for a companion hardware that costs another $799.

You can skip versions to save $, but then you have to wait a looooong time.įurther, the fundamental issue is that, aside from being structured in an unfair way for loyal users, their offerings are intensely overpriced to begin with, and their sales are middling. Getting Suite is not cheaper than getting Intro + upgrade to Suite, there is no 'special deal' for paying more upfront. It is simple, Ableton upgrade prices are structured so everybody pays about the same prices for the same product tiers. $342 (non-sale price $489) is not simply 'from 9 Standard to Suite', but 'from Live 1 - 9 to 10 Suite', it is not only for Live 9 users.Īlso, when Live 10 was on beta and for some time after the launch, Live 9 (or earlier) users could upgrade to 9 Standard or 9 Suite and get the Live 10 upgrade free, like from 9 Standard to 9 Suite (plus 10 Suite) for $249. 30% is is the biggest discount they offered in at least 6 years, their sales are always 20% or 25%.

Ableton 10 suite discounts